Over 30 partners have been signed across apparel, accessories, homeware and more.
The revival of Cartoon Network’s The Powerpuff Girls made its debut on TV screens across EMEA in April 2016. Cartoon Network has announced its comprehensive first collection of EMEA licensing partners secured in the region.
The EMEA merchandise roll-out will be kicked off by global toy partner Spin Master, which will launch its toy range spanning plush, figures and playsets, dolls, role-play and novelty items in spring 2017. A line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will follow closely thereafter.
“The reaction to the return of The Powerpuff Girls has been remarkable. Blossom, Bubble and Buttercup may be little but they are generating a huge amount of excitement among fans, licensees and retailers” comments Johanne Broadfield, VP, Cartoon Network Enterprises EMEA.
In the UK, a range of partners are being welcomed to The Powerpuff Girls licensing programme including Posh Paws for bags and Blues Clothing for apparel. Also in the line-up is Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear and kids’ bags), Smith & Brooks (kid and adult apparel), C&M Licensing (nightwear and underwear), The Janger Limited (clothing hangers and athletic wear), Drew Pearson International (headwear and accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery), Roy Lowe and Sons (socks), Poplar Linens (homeware) and JFS Manchester (accessories).
In a further brand extension, Cartoon Network has recently partnered with Warner Bros. Interactive Entertainment to introduce The Powerpuff Girls into the popular Lego dimensions video game in June 2017.