LICENSING NEWS

Cartoon Network franchises over-perform on free-to-air across Europe

Published on: 12th July 2017

Announcement comes as company continues to secure new broadcast and licensing partners.

Turner’s Cartoon Network has announced that is has been enjoying a raft of strong free-to-air performances from key franchises across Europe.

The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including CITV (and ITV simulcast) in the UK, where it became the No. 1 commercial show for girls aged 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of kids aged 4-9.

The all-new series of Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of boys aged 4-9.

Elsewhere in Europe, French channel Gulli won a 19% audience share with The Powerpuff Girls, an increase on the channel’s average audience share of 17.1%, and the show saw Puls 2 in Poland performing above channel average among kids (+13%) and younger kids (+38%), ranking as the No. 2 show among young girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking No. 3 with kids and No. 2 with girls.

Johanne Broadfield, VP, Cartoon Network Enterprises, commented: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

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