This Saturday saw the launch of Spin Master’s range in Argos stores.
The revival of Cartoon Network’s original franchise The Powerpuff Girls made its debut on TV screens across EMEA in April 2016.
Kicking off the UK merchandise roll-out, Saturday 21st January saw the debut of Spin Master’s toy range with Argos launching the first SKUs, including the Storymaker playset and plush through its catalogue and online. The launch is supported by a heavy-weight TV and digital campaign.
Hot on the heels of the Argos launch, The Entertainer is also currently ramping to introduce the toy range to its stores and online on 26th January. The Entertainer will proactively back the launch with a comprehensive marketing campaign including The Powerpuff Girls Super Saturdays initiative that will see stores filled with branded activities, exclusive discounts and competitions for four consecutive weeks. To drive consumer footfall to stores, the promotion will be supported by tagging in TV advertising, online activities and competitions.
Johanne Broadfield, VP, Cartoon Network Enterprises EMEA, commented: “I think it’s fair to say that The Powerpuff Girls is well and truly back in action! Performance figures demonstrate that the show is striking a chord with girls (and mums) across the UK and we’re seeing interest in the brand surge thanks to the increased exposure that the recent free-to-air broadcast launch has generated. With retailers proactively backing the brand, it’s looking promising that we’re going to make big waves in the girls’ market and successfully extend the power of PPG off-screen.”