The company has commissioned An Ooo Experience to celebrate the animated cult series.
Adventure Time’s An Ooo Experience will travel across UK shopping centers, offering fans a chance to jump into the Land of Ooo and play alongside their favourite characters.
Developed by Hellicar&Lewis, An Ooo Experience places players in front of a giant LED Screen. Motion sensors allow them to then interact and play with all manner of characters and landscapes from Adventure Time. Along the way they will transform into life-size versions of their favourite Adventure Time characters. They will have the power to shoot magic from their fingertips, move mountains, grow candy floss trees, breathe life into rainbows and even take part in a massive dance party.
Richard Kinning, UK creative director at Turner, commented: “We’re thrilled to be collaborating with Hellicar&Lewis to launch Adventure Time’s first-ever live interactive experience. This game was inspired by our massive fan-base for the show; we wanted to offer them a unique Adventure Time experience like never before. An Ooo Experience offers players a mix of theatre, character interaction and the opportunity to explore and immerse themselves in the Land of Ooo. We hope it attracts both existing fans and also new ones who just fall in love with the characters like we have.”
An Ooo Experience will kick off a five-week tour in shopping centres across the UK this June, tour dates are as follows:
- 18th-19th June – Intu Lakeside (Essex)
- 25th-26th June – Manchester Arndale (Manchester)
- 2nd-3rd July – Intu MetroCentre (Gateshead Newcastle)
- 9th-10th July – Intu Braehead (Glasgow)