LICENSING NEWS

Cartoon Network partners with British Gymnastics on Pow! Academy

Published on: 31st July 2018

Thousands of British gymnasts will be inspired by The Powerpuff Girls in the brand’s 20th anniversary year. 

British Gymnastics and Cartoon Network have announced a new joint venture to inspire and reward thousands of gymnasts across the country, with the help of the original ambassadors of girl power, The Powerpuff Girls, who are celebrating their 20th anniversary in 2018.

The Pow! Academy, a new initiative aimed at budding gymnasts aged 5-11 years, launches this autumn. The academy challenges gymnasts to show off their talents and be proud of their achievements by linking the skills they have learnt in their gymnastics sessions into creative sequences. Every time a gymnast successfully achieves a new level, they’ll be rewarded through a new badge and certificate scheme.

Jane Allen, CEO of British Gymnastics, commented: “We’re delighted to partner with Cartoon Network, which shares our passion for inspiring young people and having a positive influence on their development. The Powerpuff Girls series resonates with our young gymnasts and their brand attributes of inclusivity, courage and teamwork are a good fit with our sport.”

Vanessa Brookman, VP of content & creative, Turner Northern Europe, added: ‘The Powerpuff Girls are an iconic superhero trio, who have been role models to a generation of kids and continue to inspire today with their message of empowerment and inclusivity. We are particularly delighted to partner with British Gymnastics on a scheme that complements the fun and inspiring values embodied by this sport and offers a practical initiative for gymnasts to celebrate their achievements’.

The partnership and POW! Academy was launched at British Gymnastics HQ with characters from the series, star gymnasts Ellie Downie, Hamish Carter and local gymnasts were invited to an inaugural taster session.

The Pow! Academy will be available exclusively to member organisations from this autumn. The partnership will see additional activities and initiatives established throughout the three-year period.

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