LICENSING NEWS

Cartoon Network unveils expanding portfolio at Licensing Expo

Published on: 20th June 2016

The announcement comes at the start of Las Vegas Licensing Expo, where the network will display its portfolio at booth D170.

cartoon480The company’s diversified portfolio includes this year’s global launch of The Powerpuff Girls, the relaunch of Ben 10 in Europe and Asia in autumn 2016 and the Americas in spring 2017, and new licensing partners for many of its popular brands including Adventure Time, Steven Universe and Rick and Morty.

“We’re delighted to reveal our broadest and most varied portfolio to date, providing fans with an opportunity to connect with each of our brands through diverse and well-curated consumer products programmes,” said Pete Yoder, vice president of Cartoon Network Enterprises for North America. “We’re thrilled to be working with a great roster of partners, and fans can expect unique offerings ranging from toys and games to apparel and accessories that will help bring their favourite characters to life.”

Anchoring the portfolio is The Powerpuff Girls, which has a full worldwide licensing programme of more than 30 licensing partners in the US alone. In addition to the previously announced global master toy partner, Spin Master, The Powerpuff Girls has a wide range of new licensing partners including Funko and Sakar International, amongst others.

Cartoon Network will debut a fresh take on Ben 10 with international premieres this autumn in Europe, the Middle East and Africa (EMEA), and the Asia-Pacific region (APAC), and will continue into 2017 with the US and Latin America (LATAM). Playmates Toys is the global master toy partner, and will introduce figures, playsets, role-play items and more for autumn 2017.

New Adventure Time licensing partners include DC Shoes, Astro Gaming and Insight Editions, and new licensing partners for Cartoon Network Studios’ original series, Steven Universe, include Abrams and Astro Gaming.

The company’s popular Rick and Morty animated comedy series has been picked up for a third season, and new licensing partners include Dark Horse and Astro Gaming.

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