NEWS

The Powerpuff Girls rolls out toy range across EMEA

Published on: 1st February 2017

New broadcast deals have also been made for the property. 

Powerpuff GirlsCartoon Network launched the brand-new series of The Powerpuff Girls worldwide last April, with the first wave of products hitting shelves across EMEA. It is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products soon to follow.

In the UAE, where Cartoon Network Arabic is free-to-air, the toy range including playsets and plush launched exclusively at Toy Store last November following its debut at the Cartoon Network Zone in IMG Worlds of Adventure in October 2016. In the UK, the toys launched at Argos through its catalogue and online, and The Entertainer also introduced the range into stores and online on 26th January.

In Spain, where the show is free-to-air on Turner’s Boing channel, the toys will debut at nationwide retail chains Carrefour, Alcampo and Eroski in February 2017. They will also debut at specialist retailers El Corte Inglés and Toys R Us, independent retailers Juguettos, Toy Planet, Mapa, Dimasa and Poly.

“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current girl power trend that is taking the toy industry by storm” said Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA. “We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets.”

Broadcast exposure for The Powerpuff Girls is being significantly boosted following the signing of new free-to-air deals too. In EMEA, last November saw the show debut on CITV in the UK, becoming the no.1 commercial show for girls aged 4-9 in Q4 2016. In March, the Powerpuff Girls will also launch on Gulli in France and on Disney Channel in Germany. In Italy, the show is free-to-air on Boing, where it has become the most viewed show of all kids’ channels in its prime-time slot.

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