LICENSING NEWS

Cartoon Network’s Toon Cup kicks off for 2019

Published on: 10th June 2019

The app celebrates the Women’s World Cup with a line-up of new characters and advertising opportunities.

Cartoon Network’s Toon Cup app proved hugely popular during the 2018 World Cup, with 72m matches completed and more than 15 minutes average dwell time. To date, it has amassed 20.5+m downloads.

The latest update will see new characters signed to the team; Kelsey (Craig of the Creek) and Raven (Teen Titans Go!), joining Toon Cup stalwarts Blossom, Bubbles and Buttercup (The Powerpuff Girls), Marceline and Princess Bubblegum (Adventure Time) and Anais (The Amazing World of Gumball). There’s also a new referee on the pitch, as Gumball’s mum Nicole makes her first ever app appearance.

Added to this are more unlockable characters than ever before and, for the first time, there will be pitch-side and centre circle advertising and sponsorship opportunities, as well as mid-rolls in between game events and tournaments and bespoke, locally voiced tips and tricks.

Marc Goodchild, head of digital content strategy & product commented: “We were delighted to see the high level of engagement for “Toon Cup” during the 2018 World Cup and with these new features and functionalities, plus more languages and countries, we have even higher expectations for this year’s football fever.”

In line with the Women’s World Cup, Toon Cup will be hosting its very own Cartoon Network Tournament from now until 31st July. To compete or find out more, click here.

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