NEWS

Casdon launches Dyson hair toys

Published on: 2nd August 2022

The new Dyson Supersonic and Corrale toys allow little ones to copy the styling routines of grown-ups with features including blowing air.

After being unveiled at this year’s London Toy Fair, Casdon is launching its range of Dyson hair toys at retailers this month. The toy manufacturer has worked with Dyson engineers to ensure the Dyson Supersonic hair dryer and Dyson Corrale straightener feature all the hallmarks of the full-sized styling aids, but in a child-friendly format.

The toys’ features include blowing real air, making identical sounds and flexing plate technology. Each set also comes complete with accompanying accessories and attachments for different hair types.

Sam Czerpak, Dyson engineer and lead design manager of the original Dyson Corrale straightener, guided the toy tool design process. Sam said: “Inspiring young minds runs deep at Dyson. It takes on many forms across the business from The James Dyson Foundation – our charitable arm which empowers young minds to explore careers in design engineering – through to the Dyson Institute of Engineering and Technology – our very own university which offers undergraduate engineering degrees. In bringing our original design to life in toy format we hope to provide children with a playful introduction to the world of Dyson technology.”

Casdon is a third generation, family-focused business that believes in the power of play. Each toy Casdon creates captures a sense of fun and excitement and the Dyson Hair toys follow the toy Dyson cordless vacuum, which launched in 2018.

Casdon toymaker Chun Li, said: “Having worked with Dyson for over 25 years, we were ecstatic to have the opportunity to add their prestigious Hair Care products into our assortment; recreating such recognisable designs whilst ensuring safety and suitability for children were of the upmost importance. We rethought the ergonomics, designing something suitable for young hands, whilst bringing the iconic elements of the original machines to life – without any of the safety risk.”

 

Li continued: “Like all of our Dyson lines, it was imperative that we covered every detail of both the Supersonic and the Corrale, turning iconic design features into stimulating play which helps support development in young children. This includes the Corrale’s flexing plates, which move when touched, glow and initiate sound – just like the adult version but without the heat. The child-sized version of the Supersonic again displays realistic lights and sounds – just like the real thing – while blowing out cool air. We’re thrilled with the outcome and expect to see many of these lines added to Christmas wish lists across the globe.”

There are three styling sets available: the Supersonic Styling Set which includes the iconic hair dryer, the Corrale Styling Set which includes a mini version of the stylish straighteners and stand; and the Deluxe Set which has it all. All three sets include a mini version of the much-loved Dyson barrel brush and detangling comb.

 

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