Casdon Toys welcomes Tara Mortimer

Published on: 6th April 2022

The new senior NAM is the latest addition to the Casdon team which has more than doubled in the past two years.Casdon Toys has appointed Tara Mortimer as senior national account manager,  continuing the growth of the team at the pretend play toy specialists.

Tara brings with her a wealth of knowledge and industry experience having held buying roles at Sainsbury’s Argos, Tesco and Smyths. In the last two years, Casdon has gone from strength to strength, growing from a team of 18 to 39, and the company says this latest hire is a sign that Casdon is exiting the pandemic stronger than ever.Phil Cassidy, managing director at Casdon Toys, said: “We are excited to welcome Tara to the Casdon Family. With the variety of industry experience she brings, I have no doubt that she will help us achieve the plans we have for the coming year and beyond.”Commenting on her new role, Tara added: “I am thrilled to be joining Casdon, a company I have known and worked with for many years, albeit on the other side.  Its product range has always been very impressive but this year, it is more so than ever. I am delighted to be part of the team at such an exciting time.”

Casdon Toys celebrated its 75th anniversary last June and has an unrivalled reputation as a developer of replicas, with a portfolio boasting some of the most prestigious domestic appliance brands on the market.

Later this year, the company will be adding to its popular Dyson collection with a hair range including the Dyson Supersonic and Corrale Deluxe Styling Set incorporating mini versions of the Dyson Supersonic Hairdryer and Dyson Corrale Straighteners.

There is also a brand new licence joining the Casdon portfolio in 2022 – one of the world’s leading houseware brands with a global presence spanning over 100 countries – Joseph Joseph – and Casdon is launching six products in the range.


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