The new senior hire will expand Casdon Toys’ marketing team and be responsible for the company’s new brand and marketing strategy.

New Casdon Toys marketing manager Simone Inskip

Simone Inskip, who joins the team in July, has spent the past three years working at MGA Entertainment and brings with her a wealth of experience across the toy and entertainment sector. Simone will be given responsibility for Casdon’s new brand and marketing strategy.

Having just celebrated its 75th anniversary, Casdon Toys has a number of exciting campaigns already underway including the Helping out in the Home Corner initiative. The campaign, rolling out this summer, will see 100 primary-schools benefit through an interactive and resource-led programme packed full of fun activity sheets, certificates and stickers for children to take home, as well as receiving child-sized home corner favourites from Casdon’s best-selling range of toys to help enhance role-play areas in schools across the country.

Simone will work on this and other campaigns alongside Casdon’s newly appointed retained PR agency, Playtime PR.

Phil Cassidy, managing director at Casdon commented: “We are delighted to welcome Simone to the Casdon family. We have no doubt that she is a perfect fit for the team and the right person to help us harness and enhance the exciting plans we have for the coming year.”

Commenting on her new role, Simone added: “I’m thrilled to be joining the amazing team at Casdon – and during such an exciting time for the brand too. With so many great initiatives to get on board with, and plenty more to bring to the table in both a digital and retail capacity, I’m looking forward to playing a part in the business’ future.”