Annual campaign highlights the role small independent retailers play in communities.
Research shows that for every £1 spent locally, around 50p – 70p of that pound recirculates back into the local economy, evidence that when consumers shop locally they are having a positive impact on their community. For the same £1 spent out of town or online, only 5p trickles back to the local community.
Independent Retailer Months aims to impact the independent retail sector with activities and events that connect consumers and communities with local businesses, and engage their interest in, and understanding, of the benefits of shopping with local, independent brands.
The campaign aims to provide a positive boost for the local economy and communities. Whilst the campaign runs for just a month, the aim is to change consumer habits for the long term, creating more sustainable towns.
To help consumers find independent shops near them, the campaign has created a searchable directory of UK independent retailers, making it easy for shoppers to find local independent shops – important in the run up to Christmas.
It is free for owners to list their businesses on the directory, which allows consumers to search by town and postcode, provides regular social media promotion for retailers with a Twitter account, and is also open to online only retailers. Any business that primarily serves the consumer can get a listing.
With 1000’s of visitors each month to the directory looking for independent shops to source their purchases from, listing your business could help provide a steady supply of new ideal customers.