Dick Bruna’s much-loved white bunny has already kick-started celebrations in the UK by partnering with Bliss, the national charity that helps care for premature and sick babies. A special Miffy comfort blanket promotion was launched on World Prematurity Day, 17 November, with donations going to Bliss. New Miffy baking products will support the Bliss ‘Cake a Difference’ event in February and the Bliss flagship Buggy Push takes place in London on Miffy’s birthday, 21 June 2015.
UK nurseries and pre-schools are planning Miffy based craft events and parties in the run-up to Easter, whilst Storysack and Miffy are teaming up in the spring to provide schools and nurseries with a Miffy-themed cloth bag, packed with books, soft toys and storytelling props.
A number of new products will be launching to mark the 60th Anniversary, including a spring babywear launch in M&S, and a sleepsuit and hat set in Boots’ Mini-Club from babywear licensee Dennicci. Rainbow Designs is also producing a range of new Miffy toys, including new plush formats and colourful wooden toys and stacking blocks.
Alicia Davenport, Licensing Director at Dri, said: “Miffy will be in the spotlight more than ever in the coming months, as the world celebrates six decades of her success.”