LICENSING NEWS

Celebrity chef Angellica Bell partners on Barbie campaign

Published on: 24th September 2018

This autumn, the celebrity chef and TV presenter is inspiring children to get creative in the kitchen with Barbie.

As an ambassador for the campaign, Angellica will encourage young children to cook up some fun with Barbie.

Launching a national survey of 2,000 parents, which aims to discover how skilled UK kids are in the kitchen, Angellica and Barbie have teamed up on a series of social videos and posts to inspire parents and kids to cook together, with a special kid-friendly recipe and a cooking masterclass.

Angellica commented: “Cooking was always such an important part of my childhood, and I was shocked to see so many children aren’t confident in the kitchen and are unable to create basic dishes. I love cooking with my own children, so it’s great to have partnered with Barbie to encourage cooking from a young age. Developing these key life skills helps children to gain independence and to have fun.”

A Mattel Spokesperson added: “It’s important for us to help children to discover their limitless potential through play, and by working with Angellica as an ambassador to tell kids #YouCanBeAChef, we hope to encourage more children to get creative in the kitchen.”

Barbie has released a supporting toy range to encourage children to devleop their cooking skills in both their imaginary play and in the real world. Products include the Barbie Ultimate Kitchen Playset, Bakery Chef Doll and Playset, and Chef Career Doll.

The #YouCanBeAChef Campaign is the latest element of the Barbie You Can Be Anything campaign, to inspire girls to reach their limitless potential. The partnership with Angellica is part of a wider campaign to support the new product line including a live event, TV advertising and digital support and retailer promotions.

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