LICENSING NEWS

Channel 5’s Milkshake! commissions second series of Digby Dragon

Published on: 4th July 2018

Blue Zoo’s Digby Dragon will have its first run on Milkshake! followed by a second stint on Nick Jr.

Channel 5’s Milkshake! and Blue Zoo have announced that Digby Dragon will be returning to TV screens in 2019. Based on the original work from Sally Hunter (Humphery’s Corner), the series is now a Milkshake! commission and will have its premiere on the Channel 5 pre-school block before heading to Nick Jr., which is also part of Viacom International Media Networks.

When series one was broadcast its first transmission was on Nick Jr., followed by a second on Milkshake!. Since launching on Milkshake! in February 2017, the show has reached 8.3m viewers on Channel 5’s popular pre-school block. (Source: BARB Feb 2017- 27 June 2018).

While the first series followed dragon-in-training Digby and his colourful friends as they embarked on adventures in Applecross Wood, series two sees Digby lead his friends on new quests to adventurous places, where they rise to the challenges that unfold.

Alison Bakunowich, SVP and general manager Nickelodeon and Milkshake!, commented: “Digby Dragon is a gorgeous series which has become beloved by our audience. It’s a true UK success story, charming viewers around the world, and we are so proud to be commissioning the second series and continuing the Milkshake! legacy of investing in great British content.”

Adam Shaw, co-founder, Blue Zoo, commented: “The show has been phenomenal to work on and adored by children worldwide. We knew the combination of ambitious animation and positive, heartwarming storytelling would capture the imagination of pre-schoolers and their parents, and this show demonstrates that.”

26 brand new episodes will be produced in total, with Nick Jr. UK and Milkshake! broadcasting in the UK, and Viacom broadcasting in Latin America and Australia.

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