LICENSING NEWS

Character adds Ben 10 to Character Building line up

Published on: 21st June 2012

Character Options has teamed up with Turner CN Enterprises in the UK to launch a brand new Character Building construction range based on the smash-hit Ben 10 franchise.

The deal will be across all Ben 10 series, including new series Ben 10: Omniverse, set to debut later this year with a host of new aliens and bad guys.

A range of eight collectable construction micro-figures will launch in the autumn, with characters selected from across the series, including Ben and popular aliens such as Big Chill, Water Hazard and Ultimate Swampfire. Each micro-figure will have five or six separate components which can be interchanged with one another, allowing kids to collect and build their own armies of aliens! The figures will come in foil bags and include a branded display base and collectors leaflet highlighting all the figures within this first collection.

Also featuring as part of the Autumn debut range will be a Kevin’s Car construction playset and a fully functional Azmuth’s Laboratory large playset with 430 bricks that will ensure kids will spend hours constructing their own Ben 10 alien adventures.

Mark Hunt, Character Options’ brand manager, said: “We are delighted to be adding Ben 10 to the line-up, in doing so, kids will now have the choice of a construction toy that has all the excitement and appeal of Ben 10, a hugely successful and established license. We will support the range with a fully integrated launch plan with TV and high impact PR to coincides with the TX of the new Ben 10: Omniverse series.”

Graham Saltmarsh, UK licensing director at Turner CN Enterprises, added: “With the upcoming launch of Ben 10: Omniverse, this is an exciting time to strike and renew licensing deals for the franchise. We are delighted to team up with Character Options on this exciting new construction range which will give Ben 10 fans a great new way to engage and play with their favourite action-adventure hero.”

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