Character and eOne partner for Peppa Pig Twitter party

Published on: 15th March 2013

A nationwide Twitter party is to be hosted live on, with a second party hub on-site at Peppa Pig World in Hampshire.PeppaThemePark300

The event, organised by Character Options in partnership with Entertainment One, is to take place on March 26th with 18 influential mummy bloggers. The social media activity will showcase Character’s Peppa Pig Theme Park toy collection with parents online. A hashtag created for the event will encourage fans to join in with the activity on the day with the aim of getting #peppasthemeparkparty to trend on Twitter. This will run in real time alongside a live party held at Peppa Pig World.

Jerry Healy, marketing director, Character Options, commented: “It’s great to be working with eOne and Paultons Theme Park, the home of Peppa Pig World, to create this Twitter event which will give fans the opportunity to interact with Peppa in her digital world. We’re really looking forward to Peppa’s Theme Park Party and by adding a live on-site component; we have brought a whole new element to the concept of Twitter parties and expect it to be a great success.”

Peppa’s Theme Park Party will be combined with an online campaign for the property during the month which also includes a two-week takeover of the site.

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Hasbro retains master toy licences for Disney’s Star Wars and Marvel brands

Wow! Stuff’s Harry Potter Invisibility Cloak wins Innovation Award

Bob Iger to step down from Disney

Toy Industry members raise funds for Braintrust charity

ParcelHero issues advice to ease coronavirus impact

Toy Association announces new members at annual General Meeting

eOne names new licensing partners for PJ Masks in the US

Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak