The event, organised by Character Options in partnership with Entertainment One, is to take place on March 26th with 18 influential mummy bloggers. The social media activity will showcase Character’s Peppa Pig Theme Park toy collection with parents online. A hashtag created for the event will encourage fans to join in with the activity on the day with the aim of getting #peppasthemeparkparty to trend on Twitter. This will run in real time alongside a live party held at Peppa Pig World.
Jerry Healy, marketing director, Character Options, commented: “It’s great to be working with eOne and Paultons Theme Park, the home of Peppa Pig World, to create this Twitter event which will give fans the opportunity to interact with Peppa in her digital world. We’re really looking forward to Peppa’s Theme Park Party and by adding a live on-site component; we have brought a whole new element to the concept of Twitter parties and expect it to be a great success.”
Peppa’s Theme Park Party will be combined with an online campaign for the property during the month which also includes a two-week takeover of the UKMums.tv site.
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