Character Options’ virtual kids’ influencer event, Character Kidz Big Weekend, created a huge buzz across YouTube, TikTok and Instagram last weekend.
Character Options’ three-day virtual extravaganza took place from 6-8th August as junior content creators reviewed new key lines due to arrive in store this month. With views still growing, Character Kidz Big Weekend was an outstanding success for all who took part.
Kidfluencers from across the nation came together and were able to unbox new items including Little Live Pets, Piggly the Walking Pig and Gotta Go Turdle, Tan Tan the butt wiggling Orangutan from Jiggly Pets, Squeakee the Balloon Dino, Heroes of Goo Jit Zu’s Galaxy Attack, plus new Glo-Up Girls and more. Over 80 videos were created highlighting the new, innovative toys, while live-time social events for ChillFactor, Mash’ems, Moonshoes, Glo-Up and Squeakee Dino drove engagement and interaction.
Jerry Healy, Character Options’ marketing director, commented: “The pandemic encouraged us to take Character Kidz online in 2020. After the success of that event, we are delighted to say this year’s was even bigger and better, with TikTok really adding to the mix. It takes months of preparation, but these talented youngsters support us all year and we were delighted to bring even more to them in their own homes this year. For us it’s a kick-off to the new season and a base from which all our online activity and PR will start.”
In addition to over five hours of YouTube content, TikTok and Instagram hosted spectacular and sometimes hilarious shorter form content, further ramping up the views and reach of the campaign. To date over 3m Instagram impressions, 5m TikTok views and 2m YouTube views have been clocked up, with more views being gained every hour.
“On behalf of Character Options, I’d like to thank all the creators for their phenomenal support. Without their hard work and infectious personalities, we wouldn’t have had such an explosive weekend of activities, fun and laughter,” added Jerry.
For more information about the products featured during the Character Kidz Big Weekend please call 0161 633 9800 or email sales@charactergroup.plc.uk
