NEWS

Character launches Character Building Sports Stars TV campaign

Published on: 25th September 2012

Character Options has unleashed its marketing drive for new collection.

The collection features construction micro-figures and playsets including the top players from the UK’s leading premiership football teams. The new Sports Stars TVCs have been months in the making and include state-of-the-art CGI animation for a target audience of boys aged 5-9. Launching on satellite and terrestrial TV on 22nd September, the campaign will deliver over 400 TVRs in the first week.

The TV schedule is one of the biggest for Character this year and will not only highlight the new collection, but it will further communicate the Golden Boot campaign that Character has put in place to support the launch. This will see fans hunt for the elusive Golden Boot tickets hidden in blind bags to win prizes such as club training sessions and kits.

Mark Hunt, brand manager, commented: “We have created an action-packed TVC that really brings the players to life using some quality CGI , but we ensured that we get across the collectability of the range to ensure it appeals to not just football fans, but kids that love construction and collecting micro-figures, too. This was vital and we are very pleased with the outcome; it’s been hard work but such good fun. The Golden Boot campaign is also an important part of the strategy, and with a dedicated website and club pages full of prizes we know this particular marketing initiative have great appeal to anyone who enjoys the beautiful game.”

The TVC depicts the best in premiership football in some of their most famous moves. Watch the video below:

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