Character launches Freezy Squeezy

Published on: 18th January 2013

Character Options is set to launch Freezy Squeezy, a new handheld slushy maker that will be in store from late Spring.

Freezy Squeezy launched in Australia in 2012, selling out in stores. Freezy Squeezy can turn any chilled drink into slush without the need for batteries, and is simple for young children to use. As well as turning natural fruit juices into slush, the Freezy Squeezy can be used to make adult alternatives such as such as daiquiris cocktails or mojitos.

Kathryn Elliott, Character Options’ brand manager, commented: “The launch of Freezy Squeezy is very exciting for Character Options and those that we have presented to already have completely bought into the concept. What sets it apart is the rapid freeze and hands-on approach to creating slushy treats.

We will be echoing the Australian success with the UK launch, in creating a high-impact marketing campaign that targets children and their parents with high profile demonstration events, TV, online and print media campaigns.”

Freezy Squeezy launches in the UK in May. For more information call Character Options on 01616 339 800.

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.


Friday Blog

Christmas is NOT cancelled…it’s the Friday Blog!

Smyths Toys releases winter catalogue

Birthday celebrations for Baby born at The Entertainer reveals its top 10 Christmas toys

Dates released for Hot Wheels Monster Trucks Live 2022

Brainstorm announces new additions to Eugy range

Wrebbit 3D celebrates 30 years with new licensed puzzle releases

The latest Toy World recruitment round-up – new roles added

MGA celebrates return of Lalaloopsy after 10 years

New Hornby model show steams onto TV