An exclusive Zelfs music CD will be distributed as a gift with purchases, 1,000 of which hold a winning message and instructions of how to claim Snowphie. 
25,000 Zelfs music CDs have been created and include Snowphie’s exclusive song recorded by 2dB Music Production. The CDs will be distributed through major and selected independent stores in October as a gift with purchase for UK fans. One thousand fans will find the message to claim a rare Snowphie figure.
Mark Hunt, marketing manager, commented: “With each new series an ultra-rare Zelf is introduced, and there is always frenzy amongst fans to get their hands on these precious characters which have their very own personality. Incredibly we are seeing previous rare Zelfs change hands for 12-15 times their retail value such is the demand.
“This year however we wanted to create a new way for collectors to find the season’s most sought-after character and we believe the use of a Golden CD is a first for the industry. The fact is everyone’s a winner with this campaign as the CD itself is a great gift for Zelfs fans. Finding the hidden message is just an amazing bonus.”
Series 3 combines animal features with the colourful Zelf characters. In addition to the Snowphie campaign the launch of the new series will be accompanied by a strong TV schedule and girls’ magazine advertising.
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