Characters Options has launched a search for the young sandcastle builder of the year in celebration of its new sand play brand, Cra-Z-Sand.
The competition opens in time for half term and will run throughout the summer holidays, culminating in one young beach goer being named the Cra-Z-Sand-Castle Artist of the Year.
The campaign comes off the back of a strong spring launch for Cra-Z-Sand with good opening sales figures already reported. The brand has many playsets and price points of the compound that can be moulded without the need for water, and appears to come to life in children’s hands.
Mark Hunt, marketing manager commented: “We are delighted with the early success of our Cra-Z-Sand brand. Our TV advertising ensured the brand got off to a great start and will continue through the coming weeks. Added to this is the positive response we have had from the influential mummy blogging community. Now with the launch of our sandcastle competition, which will be promoted all summer long through UKMums.TV, we hope to gain further brand awareness whilst looking forward to seeing the creativity of the children and their parents who are taking their family holidays to the beach.
“For retailers however, the support does not end there as we also have full POS support with a stunning FSDU that will make great impact in store.”