Character Options has announced a multi-year master toy deal for BinWeevils. The product range is currently in creative development but will feature collectable figurines, plush and play-sets amongst other toy product.
Already ranked number 2 in the UK, amongst children’s social worlds (source: Comscore November 2011), BinWeevils has shown rapid growth in both, number of users and number of licensing partners, over the last year. Its popularity with its audience led to its winning the ‘best kids website’ children’s BAFTA award in November ahead of such competition as Moshi Monsters, Club Penguin, Disney, Nickelodeon, Cartoon Network and CBBC.
Amelia Johnson, director and co-founder of BinWeevils said: “Our growing digital audience has been hounding us to release physical BinWeevils toys. In response to this noisy demand, we chose Character Options as our partner in this key category because of their unparalleled track record in producing great toys and their unique understanding of how kids want to interact, personalise and collect BinWeevils in the ‘real’ world.”
Jon Diver, joint MD of Character Group added: “BinWeevils is a leading name in the world of kid’s Social media and we are delighted to be working with such a creative and innovative brand. Later in 2012 Character will launch a range of toys that will replicate the fun, interactive, entertaining and educational experience that the millions of users enjoy when visiting the BinWeevils site.”