Character Options announces Character Kidz show

Published on: 11th June 2019

The day-long event will bring key Character brands to the UK’s up-and-coming YouTubers.

Character Options has unveiled details of its very first Character Kidz Show. Taking place in central London on Saturday 22nd June, the show will deliver four floors of filming opportunities to over 50 channels. Backdrops and unboxing will be the key theme; branded stage areas will include a Treasure X Alien Autopsy Suite, a giant What’s in the Box Challenge Cube, the Laser X Fusion Range and a Blinger Style area.

Little Live, Treasure X, Blinger, Pokémon, and TapIt! will also all have their own dedicated spaces, along with other key brands that are yet to be revealed.

Jerry Healy, group marketing director, Character Options commented: “Online influencers are key to our marketing strategy, so instead of inviting them to a single brand launch event we decided to combine more than 10. Character Kidz promises to deliver one mass extravaganza of brands seen at their best.”

He added: “The day has been specifically set up for child influencers and their needs, and the ‘minituber’ community has been really excited to attend. We are delighted to say our guest list is all but full. This is just the start of a whole season of activity in this arena and the springboard from which we hope to achieve millions of YouTube and Instagram views. It also gives us the chance to meet the kids themselves and thank them for their hard work throughout the year.”


The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members

MGA signs multi-year agreement for Armored Saurus

Lego launches new Hogwarts Express Collector’s Edition

Fanattik becomes UK distributor for Handmade by Robots

Disguise unveils Stranger Things costumes and accessory launch

The Pokémon Company International pledges $25m to philanthropic initiatives