Character Options appointed as Teletubbies global master toy partner

Published on: 8th September 2014

Character Options has entered into an agreement with DHX Brands that will see the company secure the global master toy rights for the BBC’s Teletubbies. DHX-Media-Original-Teletubb

Teletubbies was launched in March 1997 and became one of the most successful children’s pre-school global brands. More recently the brand was named at the Prix Jeunesse International as one of the four category winners for the prize of Best Children’s TV Programmes of the last 50 years.

CBeebies is currently airing repeats of the original series. A new 60-episode series of Teletubbies has been commissioned by CBeebies and is being produced by UK production company, Darrall Macqueen. It will feature the same well-known characters and bring a refreshed, contemporary look to the property.

Jon Diver, Character Group’s joint managing director, commented: “We are delighted to have been awarded the global master toy licence for Teletubbies by DHX Brands. Our team is very excited to be involved in its re-launch and to have the chance to bring the magic of the Teletubbies into the toy aisles and family homes both in the UK and overseas.

“This unique property will help to reinforce our position as market leader in the licensed, pre-school category in the UK as well as building on our growth internationally in this key product area.”

Peter Byrne, DHX Brands EVP, added:  “Teletubbies is one of the most recognisable pre-school brands globally which we believe represents a remarkable consumer products opportunity. We’re very excited to be partnering with Character Options, who have an incredible track record in building and nurturing pre-school brands for the long term.”

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