Character Options celebrates official launch of SoundMoovz

Published on: 5th July 2017

Celebrities and national press attended exclusive party at London’s Oxo Tower.

The new wearable tech gadget, SoundMoovz, lets users make music by moving, and this was demonstrated to a venue full of VIP guests at the official launch of SoundMoovz on 4th July. The SoundMoovz crew of professional dancers, which Character Options formed especially for the launch, put on a performance to guests such as 5 After Midnight and Sinitta, plus Katya Jones and Joanne Clifton from Strictly Come Dancing. The venue also saw the reuniting of Big Brother housemates Imogen Thomas and Nikki Grahame.

Speaking at the event, Jerry Healy group marketing director, Character Group, commented: “SoundMoovz is a unique product which is going to make a big impact in the UK Market. It’s such an innovative product to add to our portfolio, we see this as the must-have wearable tech of 2017. The SoundMoovz Dance Crew has unleashed its unlimited potential to the UK audience whilst showing how cool and easy these bands are to use; anyone can now produce their own beats through simple movement and dance.”

SoundMoovz also made its consumer debut at Westfield Stratford on the 1st and 2nd July. Thousands of shoppers attended to watch the SoundMoovz dance crew and brand ambassador, Hakeem Onibudo, put on a show of streetdance, play acting, and audience participation.


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