Twozies will arrive in stores in time for August bank holiday.
After months of planning and preparation, Character Options has announced that a new girls’ collectible, from Moose Enterprise, will grace its retail portfolio from late August. Twozies has already been unveiled in the US, and promises to bring a whole new way to collect, with its pairing of babies and pets.
Presented in stylish shadow boxes that can be stacked or mounted, each character is collectible in its own way, but fans must also find its matching friend. Series one will launch with over 140 characters to collect, find and match, alongside playsets displayed in a large shadow box.
Jerry Healy, marketing director of Character Options, commented: “Collectibles are really driving the dolls category at present. Finding the perfect match, plus the celebration of friendship and the realisation that everything is better when done together, is at the core of the Twozies brand DNA, and is the unique point of difference from anything else in the market.”
Twozies will launch in late August with a huge marketing drive, details of which will be announced in coming weeks.