NEWS

Character Options kicks off Great Active Fun campaign

Published on: 10th March 2021

The Great Active Fun campaign will see the iconic and nostalgic Moon Shoes, Jump It and KickerBall highlighted as the Easter holidays approach.

Character Options’ latest campaign brings Great Active Fun to the forefront, as the company launches a variety of activity toys this spring. ‘Great Active Fun… Indoors & Out’ is the messaging behind a new marketing initiative that will raise awareness of the fabulous activity toys that the company has to offer.

The marketing drive for this fun collection has already begun with a mass social campaign that includes a host of influencer and TikTok activity. The TV schedule also commences this month and will run throughout Easter, delivering heavyweight TVRs across satellite and terrestrial TV. There will be dedicated TVC spots for Moon Shoes, Jump It and KickerBall. You can view the ad for Moon Shoes here, while the ad for Jump it is here, and the ad for Kicker Ball here.

Designed to entertain and get children active both inside and out, the collection includes Moon Shoes, inspired by the iconic 90s toy. The ‘mini trampolines for the feet’ let kids bounce high with exciting anti-gravity effects. The Jump It Lap Counter is a fun jumping and skipping game that requires no batteries, and this is joined by KickerBall. Interest in football is expected to be high this summer, and the KickerBall boasts special panels and revolutionary aerodynamic materials which allow budding football freestylers to learn to swerve, bend and curve the ball with ease.

Mark Hunt, marketing manager at Character Options, commented: “We are extremely excited about the launch of our Great Active Fun campaign, which promotes a range of iconic and nostalgic toys that will enable kids and families to get active and have fun both indoors and outdoors. The activity is across the full marketing mix, so awareness will be high during the Easter break, and with strong support from our retail partners we expect sales to ramp up as a result.”

For more information, please call Character Options on 0161 633 9800 or email sales@charactergroup.plc.uk.

 

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