NEWS

Character Options launches Cuddles, My Dream Kitten

Published on: 16th August 2017

Addition to Little Live Pets range follows the success of Snuggles, My Dream Puppy in autumn 2016.

The fully interactive plush kitten toy moves and feels like a real pet; she opens and closes her eyes, makes sleeping sounds, nuzzles and purrs, twirls her tail, and feeds from her bowl. On launch last year, Snuggles, My Dream Puppy topped retailer top 10 lists, and subsequently was included in the 2016 Top 12 Dream Toys and labelled a must-have for Christmas.

Mark Hunt, marketing manager at Character Options, commented: “Snuggles, My Dream Puppy quickly established itself as a must have toy in 2016, sales this year continue to be strong and we expect another great Christmas period. The introduction of Cuddles, My Dream Kitten will grow the category and give even more choice to gift buyers.”

“The new Cuddles, My Dream Kitten has exceptional interactive play value; the tech features make the pet so realistic that children can’t help but fall in love. Pair this with the success of Snuggles, My Dream Puppy last year, and we believe that Cuddles, My Dream Kitten has huge potential to be one of this year’s top Christmas toys.”

Dedicated TV advertising starts at the end of August along with a digital campaign, parental outreach and influencer activity.

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