August sees the launch of the Sports Stars collection which has 50 to collect in the launch series, with heads and body parts that are completely interchangeable. Accompanying the figures is a collection of construction play-sets that allow kids to create and play their own football matches.
Mark Hunt, Character Options’ brand manager, commented: “Character Building Sports Stars allows kids to construct their own fantasy football teams by mixing and matching their favourite players; with 50 figures to collect across all the packs this really is the ultimate footy figure collection. The addition of the constructible pitch play-sets really do bring the players to life and kids can challenge each other to 5-a-side table-top football.
“Character will accompany the launch with a high profile marketing campaign across all platforms. We have an action-packed TV commercial and a social media campaign with BinWeevils which will really get kids immersed within the brand, kid press reaching over 4 million readers plus a fully immersive PR campaign that will drive the collecting. It’s literally all kicking-off and, ahead of the new season, it’s perfect timing.”