After its high profile launch this month, Character Options is already planning stage two of its marketing.
Mighty Beanz launched in early December and kids can collect the bean shaped characters that can be flipped, rolled, raced and battled. TV, kids press and digital activity marked the launch and will continue throughout spring. Character is now adding to its marketing plan with experiential retail activity.
Blind bag laden sampling kits will be distributed through 150 stores in February, but the pinnacle of the activity will be 60 Golden Beanstalks packed full of Mighty Beanz Golden Slam Packs appearing at stores during the half term break.
Brand manager Kathryn Ludlam, commented: “Where the Golden Beanstalks will grow is a closely guarded secret. But on the day they sprout we will ensure that fans will be the first to know with a live online map detailing where they are available. The Golden Slam Packs will be highly collectible and we expect there to be a rush for kids to get their hands on them.”
Golden Beanstalk locations will be announced to fans on a dedicated webpage on launch day and will be seeded through digital and influencer activity. TV, print and covermounts will all coincide with the campaign ensuring heightened consumer awareness throughout the spring.
For more information about Mighty Beanz and other collectible brands from Character Options call 0161 633 9800.