Character Options prepares for launch of Tiddlytubbies

Published on: 18th April 2017

Range of plush and interactive toys will launch in July.

TiddlytubbynewSince the launch of its Teletubbies range 18 months ago, Character Options is furthering the master toy range with the release of the new Tiddlytubbies collection.

Tiddlytubbies made their first appearance in the new Teletubbies series in November 2015, and Character Options’ new range of toys is poised to launch this July.

First in line is the collection of Giggling Tiddlytubbies plush toys, which giggle when their tummies are squeezed. Made with towelling fabric bodies, kids can choose from yellow Umby Pumby, light blue Mi-Mi and pink Ping, or collect all three.

The interactive Shuffle-and-Giggle Ping also comes in pastel pink, with towelling fabric. When children press her back, this toy encourages little ones to crawl just as Ping will shuffle and giggle along the floor.

Mark Hunt, marketing manager at Character Options, commented: “We’ve received a high demand for the Tiddlytubbies from both retailers and consumers, following their introduction to the series. They are a cute and highly collectible addition to the toy line, and should drive incremental sales. We’ll be advertising through TV, print and digital platforms, as well as an extensive programme of blogging and unboxing videos to make sure everyone knows about this exciting new range of Tiddlytubbies toys.”


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