Character Options ramps up AppGear marketing drive

Published on: 24th May 2012

The launch of the AppGear collection from Character Options continues with multi-channel TV advertising and an online campaign on leading kid’s social networking website, BinWeevils.

New TVC’s showing the first two titles, ZombieBurbz and Foam Fighters, will be shown on children’s channels delivering 125 TVRs for its launch period. The four-week campaign with BinWeevils will see an AppGear Arena created in which kids can engage with the brand by playing games, talking challenges and watching videos.

Mark Hunt, Character Options’ brand manager, commented: “It’s time for AppGear to take off. Our strategy is to get kids immersed with the brand by giving them as many opportunities to see, hear, play and experience the fun that AppGear brings through its high quality gameplay. Our marketing drive will continue throughout the year, bouncing back with every new release like a movie launch. We want kids to be chomping at the bit for the next release of AppGear.”


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