Character Options’ flying doll, the Sky Dancers Starfly, is to launch this weekend with the commencement of a heavyweight TV campaign.
Starfly is the new addition to Character Options’ Sky Dancers range. The new version now flies higher and longer, floating in the air controlled by the palm of a hand.
A four-week TV advertising campaign will commence Saturday 5th April with a brand new 20” commercial.
To support the campaign, selected girls’ magazines will carry Sky Dancers Starfly full page adverts, while competitions and parental outreach will add to the coverage. Further TV schedules will be instigated throughout the year.
Jerry Healy, marketing director, commented: “Sky Dancers is an important range for Character for 2014, with Starfly being the star line. Our retail partners have been very supportive of the brand and with the heavyweight TV activity we will see Starfly flying off the shelves!”
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