LICENSING NEWS

Character Options’ Teletubbies master toy licence extended

Published on: 13th July 2017

Three-year renewal follows success of toy range since launch.

Character Options’ master toy license for Teletubbies has been extended for a further three years, following the current toys’ retail success.

The deal, which runs until 2020, is for worldwide manufacturing rights with UK distribution and will see Character Options adding further plush and plastic toys to the range. New lines will be inspired by exciting new elements from season two, which launched earlier in 2017, such as the Tubby Car. In addition, further Tiddlytubbies toys are being developed following their initial launch this month.

Already this year, Character Options has introduced Teletubbies Weebles to its product offering with further launches planned for the second half of the year, including the 20th anniversary Party Plush characters and Tiddlytubbies toys.

Jerry Healy, Group Marketing Director for Character Options, commented: “We are delighted to have renewed our contract for worldwide manufacturing rights with UK distribution. Since its launch in January 2016, Teletubbies sales in the UK have continued to grow and the brand is becoming a staple. We believe it will be in our portfolio for many years to come. The new series captures the imagination of children, and provides us with a wealth of environments and characters to expand our product range and grow sales even further.”

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