Building from the core pillars of the brand, the Jazwares’ worldwide agreement will pave the way for a full line of Minecraft action figures, plush, and paper craft items for immediate development. Products will be available for Christmas 2013.
Laura Zebersky, executive vice president of global sales at Jazwares, said: “Minecraft is one of the hottest brands on the planet right now. The world is playing the game and engaging in its remarkably compelling modes. The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”
Jon Diver, Character Group’s joint managing director, commented: “We are delighted to be working with Jazwares in bringing the Minecraft toy line to the millions of UK fans. For players, Minecraft is a way of life, and we look forward to introducing a new way for them to interact with the Minecraft world.”
The full launch range of Minecraft action figures, plush and paper craft building projects will be revealed in the coming weeks. For more information contact Character Options on 01616 339 800.
If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.