Character Options is to work jointly with Twentieth Century Fox Consumer Products and HeadStart to launch a new range of toys and collectibles for The Simpsons.
The new collection will include single figure packs, which will consist of eight characters; a family pack of collectible figures; six inch talking articulated figurines, as well as talking plush toys of both Homer and Bart.
Mark Hunt, Character Options’ marketing manager, commented: “We are delighted to be working on one of the most famous global brands. The Simpsons is pop-culture at its best and is one of the most popular TV programmes in the world. The breadth of the fan base is immense, as can be seen by its 69 million Facebook followers alone. With such a huge global reach, we are confident that this will be a highly successful new offering within the Character portfolio.”