YouTube child star Tiana will help to promote the product, with the first videos airing in late July.
Character Options is to launch its Talkative Teksta Toucan with the help of one of the UK’s top child YouTube stars Tiana, creating a series of chat shows under the banner Teksta TV.
The Teksta TV series will be hosted on Tiana’s Toys AndME YouTube channel which boasts almost 1 million followers and has achieved 750 million views in just over 12 months. In the series, Tiana will use her own style of talking to her audience with a special co-presenter, the Teksta Toucan. Features will include her favourite unboxings, plus humorous snippets of news and gossip. The new Generation Teksta Puppy will also be a star, making his own presence felt in the shows.
Mark Hunt, Character Options’ marketing manager, commented: “Tiana is one of the big stars of YouTube, and while we have worked with her all year with unboxing, it’s great to create a specific campaign that will capture her unique ability to engage with her audience. The Teksta TV videos will also be available to view on a far-reaching digital campaign with SuperAwesome, and news of the series will also be highlighted in a number of children’s press ads. On top of this will be a heavyweight TV campaign, media visits, plus a personal appearance of both Teksta Toucan and Puppy at the Gadget Show Live at Westfield during October half term.”