The company will return to the show in Birmingham for the fourth year running with a trio of brands to showcase.
The latest in innovative food products will be demonstrated at the NEC, on the company’s biggest stand to date, from 16th to 19th June.
Marking the start of Character’s summer marketing campaign, visitors will be able to experience the ChillFactor brand’s two new treat makers, the ChillFactor Ice Cream Magic Tray and the ChillFactor Frozen Milkshake Maker, along with the company’s new Banana Surprise and Snackeez brands.
Visitors to the stand will learn how to whip up the smoothest ice creams in an instant with ChillFactor’s Ice Cream Magic Tray, and will be able to see how the Frozen Milkshake Maker turns flavoured milk into chilled thick shakes in seconds. Both products build on the success of the Chillfactor Slushy Maker, which was demonstrated at last year’s show and has sold more than 1.2 million units in the UK.
Mark Hunt, marketing manager, commented: “We’re looking forward to this year’s show. The past four years have been a brilliant success for Character Options which is why we’re boosting our marketing effort with a bigger stand and showcasing three fun food brands. The show has proved a highly effective way to make both adults and children aware of our product ranges as part of our wider marketing strategy.”