Character Options to unveil first BinWeevils toys at Toymaster

Published on: 21st May 2012

Following the announcement that Character Options was to produce the master toy collection for BinWeevils, the company is pleased to reveal that the initial products will be on show for the first time at this year’s Toymaster Show.

BinWeevils is the anticipated addition to Character’s 2012 portfolio, and will feature collectable figures, playsets and plush depicting the most popular characters from the top-ranking kid’s online community.

Commenting on the launch, Jerry Healy, marketing director, said: “We have been overwhelmed with enquiries about the collection, and are delighted to have the first products to show this week. Anticipation is already building up in the 2 million plus users of the website, who are eager to enhance their BinWeevils experience with toys and collectibles. Each and every item will have the added bonus of either earning the user extra ‘mulch’ (the BinWeevils official currency), or will allow them to unlock special nest items. This will give all the more reasons to collect.”

You can see BinWeevils at the Toymasters Show in Harrogate or, for more information, call Character Options on 01616 339 800.



Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews

Rubies adds Amelia Fang to its licensed costume portfolio

Tonies adds characters from classic children’s books to range

Wilton Bradley appoints Jeff Goldstein as country manager for the US and Canada

TopBright expands into Europe

Zapf, MGA, Sawdust and Rainbows, Mookie and many more celebrate Loved by Parents wins

More new roles added to the Toy World recruitment section

New Giraffe Insights research: international kids gifting behaviours