Character Options is the latest company to confirm its place on the ToyTesters.tv UK Tour hosted by Hamleys.
The toy firm’s Teksta Scorpion and Little Live Pets Mice will be featured on the tour in St Enoch Centre in Glasgow, Intu Trafford Centre in Manchester and Hamleys’ Regent Street store in London.
Little Live Pets Mice are one of the latest additions to the award-winning range set for expansion this summer. Children will have the opportunity to test out the individual personalities of the mice; squealing sounds, the interactivity when placed in the palms of their hands and tickling their backs to make them scoot.
Toy testers involved in the tour will also get to check out Teksta Scorpion’s interactivity; controlled with an infrared remote that straps to the back of a child’s hand to allow a full 360 degree control of realistic movement. It also features giant pincers which can pick up objects and children on the tour will compete for supremacy with up to six of the Scorpions at a time.
Jerry Healy, marketing director of Character Options, commented: “The new Little Live Pets collection and Teksta Scorpion are stand out launches for Character Options this summer and we are investing heavily in a multi-platform marketing strategy of which the ToyTesters.tv Tour will be a very important part.”
To find out more about the tour contact Gemma at ToyTesters.tv by emailing Gemma@ToyTesters.tv