The Character Kidz Big Weekend is the revised edition of last year’s highly successful London based event and will now take place virtually.

Character Options has announced details of its exclusive 2020 influencer event, which will take place over three days from the 24th-26th July.

The Character Kidz Big Weekend is the revised edition of last year’s highly successful London based event and will now take place virtually, promising a summer festival of videos, stories and TikTok coverage announcing all that’s new in the Character Options portfolio.

50 Kidfluencer channels are involved with the weekend, each receiving props and product to host their own Character Kidz celebration over the three days. Every channel will be tasked with highlighting specific products ensuring focused activity across the entire collection.

Social media and YouTube will be flooded with coverage over the weekend and timed activities will be organised from the www.characterkidz.co.uk hub and Character Toys Instagram page. These focus hours include learning to create iconic balloon dogs in celebration of the launch of Squeakee, and a Pokémon trivia quiz using Character’s latest Pokémon Trainer Trivia game. To create even more reach, mums and celebrity names will also be invited to join in.

Channels taking part include Splat Kids TV, Toy Bazaar, Little Lady C, Patience’s Magical Toy Emporium and Summer Joy’s Toy Joy.

Mark Hunt, Character Options marketing manager, said: “At the start of the year, we set ourselves a challenge to create something bigger, better and even more interactive than last year’s event and our retail partners were all on board to get involved. Then the lockdown happened – but we were determined to still succeed. The event has since evolved and we are extremely excited about our new Big Weekend. It’s going to be an explosive start to the season.”

Readers can follow the Character Kidz Big weekend on Instagram and view a live countdown to the event, plus updates once the fun starts, here.