NEWS

Character signs Anna Williamson as online face of Yummy Nummies

Published on: 21st July 2015

Character Options has unveiled TV personality, Anna Williamson, as the host of a high impact online campaign.

Character-Anna-WilliamsonMini Kitchen Magic has been captured in a video hosted by Anna Williamson. The video will be the lead film of the new Yummy Nummies TV YouTube channel to be launched this week.

Jerry Healy, marketing director, said: “Anna’s personality and ability to connect with children is just what is needed to show the creative potential of the brand. Anna’s video will be the first thing that kids see whenever they go online to Yummy Nummies TV. Once there, they can connect with YouTube contributors that have created videos of themselves making Yummy Nummies treats.”

Ensuring awareness of the brand while driving views of the channel is the objective of both a cinema and digital campaign. TVCs featuring Anna will be created during a national cinema advertising plan. These will be shown from 18th July before key summer films.

The summer marketing schedule adds to the awareness already created through in store demonstrations, the stand at the Good Food Show and work with influential parents. Over 50 online reviews and YouTube films have already been created by bloggers endorsing the fun and creativity behind the Yummy Nummies concept.

Jerry said: “With the rising importance of children’s websites, YouTube and other kid’s media channels such as the captive audience of cinema, we have put in place a really exciting product launch.”

RECENT ARTICLES

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth