Character to distribute new TMNT toy range under new Playmates agreement

Published on: 14th July 2022

A Classic TMNT range will launch for Easter 2023, followed by a line based on Paramount Picture’s highly anticipated animated feature film, set for release in summer 2023.

As announced by Paramount Consumer Products, Playmates International Company Limited has appointed Character Options as the exclusive UK & Ireland distributor of Playmates’ all-new Teenage Mutant Ninja Turtles (TMNT) product line.

The reimagined range of action figures, accessories, vehicles, role-play toys and novelties will launch worldwide in summer 2023 prior to the premiere of Paramount Pictures new CG animated TMNT feature film – produced by Seth Rogen’s Point Grey Pictures and directed by Jeff Rowe (“The Mitchells vs the Machines”).

Stephanie Bailey, vice president of Global Toys at Paramount Consumer Products, commented: “We are thrilled to have such a strong UK distribution partner on board for the Playmates line of Teenage Mutant Ninja Turtles toys. Our decision to work with Character Options is based on its proven performance within the category, along with its innovative marketing efforts. I’m confident we’ve partnered with the right distributor to service the UK market and that our combination of great content and toys will engage and resonate with fans of all ages.”

William Tran, executive director of Playmates Toys Limited, added: “For the past two years, we’ve been hard at work with the Paramount Consumer Products team in development of what we believe is our strongest TMNT toy line-up ever, and we know that this brand is in excellent hands with Character Options. We are proud and excited to be partnering with a team of toy professionals which is as well respected, experienced and passionate about their brands and customer service as the team at Character is. Its unparalleled distribution reach, sophisticated marketing machine and wide-ranging experience in, and understanding of, the action figure and collectible market is all we could ask for in a partner.”

Jon Diver, joint manager director, Character Group, said: “We are delighted to be appointed by Paramount Consumer Products and Playmates as UK & Ireland distributor of the all-new Teenage Mutant Ninja Turtle line. TMNT is an iconic brand that has seen great success over its history and we are immensely proud to now be part of its future with the Playmates team. Our journey will begin by bringing the Classic range to retail for Easter 2023. This will be followed with the movie range which will coincide with the all new TMNT movie launch. We are excited for the previews ahead and can’t wait to show the full line to our retail partners in the coming months.”


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