Character unveils Plants vs. Zombies toy line

Published on: 23rd September 2013

Recently named as the exclusive UK distributor for the Plants vs. Zombies toy line, Character Options has now unveiled the Spring toy collection for the downloadable game by Electronic Arts.PvZ-6in-Exploding-Zombie-30

The new collection will be available from January 2014 and will include a series of Mystery Fun-Dead figures in foil bags, collectable plush, and an exploding Zombie action figure with arms and head that detach just as they do in the game.

Jerry Healy, marketing director, commented: “This is an exciting new collection for Character Options. The property already has millions of fans and our product line is both fun and collectable and mirrors the characters of the game perfectly.”

In August, Plants vs. Zombies 2: It’s About Time, was launched and achieved over 16m downloads in its first five days, making it the most successful mobile game launch in EA’s history. The game also achieved one of the biggest opening weekends on the App Store ever for a mobile game title, and rocketed to the number one top free game position on the App Store in 137 countries worldwide.

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