Character’s Clangers get off to a strong start

Published on: 20th July 2015

Just a week after the launch of the Clangers toy collection, in-store and online pre-sales have been successful and feedback from retailers has been exceptional with immediate reorders being placed.

Clangers-480Jerry Healy, marketing director, Character Options commented: “We are delighted to see our Clangers toys on shelf and the resulting consumer reaction to them. Sales in the first week have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month. The success is not entirely unexpected however, having seen all the work that Coolabi has put behind the launch of the TV series and the resulting level of viewing figures that has seen the Clangers reach the number one children’s spot in just a few weeks.”


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