Character Options brings forward launch date for Laser X after positive feedback.
Character Options is to bring forward the launch of its real-life infrared gaming experience, Laser X, by a month. The move comes following five star ratings from the U.S. where the game has already launched. Stock will now be on shelves at the end of June with all marketing activity and TV advertising brought forward to support the launch at retail.
Laser X creates a real laser arena at home and can be played inside or out, day or night. Players can use their blasters to tag opponents from over 60 meters away while the receiver vest counts the hits. As players are blasted the vest will gradually change colour. Once hit 10 times, the player is out. Gameplay allows for an unlimited number of players so it can be played one-on-one or with the whole neighbourhood. Laser X includes full colour lighting effects, stereo sound and music.
Mark Hunt, Character Options’ marketing manager, commented: “The key to Laser X’s success is its functionality, it performs exceptionally well, the consumer reviews are 5 star and we’ve had a blast testing the product ahead of launch. The power indicator lets you know when to reload and the interactive voice coach keeps you focused on the game. Laser X is going appeal to all ages and we had to bring it forward to meet the demand of our retailers who are all extremely excited in getting this into stores asap. TV influencer activity, digital campaigns and product placements will make this game the must have for summer.”