The campaign runs for three months across various media platforms and allows kids and parents to win a Safari Break at Chessington World of Adventures zoo and Safari Hotel.
Nickelodeon support comes with a competition website, kids’ print magazines and parenting journals.
Andrea Smith, Character Options’ brand manager, commented: “We are delighted to be working with Chessington World of Adventures, Nickelodeon and our print partners in creating this campaign. The brand fit is perfect for Zhu-Fari and will appeal not only to kids but their parents too. In working with Nickelodeon we have also been able to create a great website where kids will be able to go wild with Zhu-Fari in more ways, creating even more brand awareness.”