Character’s Zhu-Fari gets under way

Published on: 23rd February 2012

Character Options has teamed up with Chessington World of Adventures and Nickelodeon for a campaign to promote the latest addition to ZhuZhu Pets brand: Zhu-Fari.

The campaign runs for three months across various media platforms and allows kids and parents to win a Safari Break at Chessington World of Adventures zoo and Safari Hotel.

Nickelodeon support comes with a competition website, kids’ print magazines and parenting journals.

Andrea Smith, Character Options’ brand manager, commented: “We are delighted to be working with Chessington World of Adventures, Nickelodeon and our print partners in creating this campaign. The brand fit is perfect for Zhu-Fari and will appeal not only to kids but their parents too.  In working with Nickelodeon we have also been able to create a great website where kids will be able to go wild with Zhu-Fari in more ways, creating even more brand awareness.”


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