Charlotte will take charge of the Just Play portfolio.
Flair Just Play is delighted to announce the arrival of Charlotte Rodgers, who joins as marketing manager for the Just Play brands portfolio, which includes key brands such as PJ Masks, Hairdorables and Spirit Riding Free.
Charlotte brings with her a wealth of toy industry marketing experience, having previously worked at Mattel UK as brand manager for Fisher Price licensed brands, Imaginext and Mega Bloks. Previous experience also includes two years at Vivid Imaginations working on toys, games and Crayola.
Emmanuelle Cadet, head of marketing, commented: “We are thrilled to welcome Charlotte to Flair. Her experience in building brands, and partnerships with licensors, will be a great asset to the team and key to the further success of the Just Play brand portfolio”.
Charlotte added: “I am really looking forward to working with the team at Flair and continuing to work on great brands and licences with global partners. The brand plans for 2020 are looking really good and I am excited to start work on executing these activations for the rest of the year.”
For more information please call Flair Just Play on 0208 643 0320 or email sales@flairplc.co.uk
