NEWS

CHF Entertainment launches education resources for Pip Ahoy! with iChild

Published on: 25th June 2014

CHF Entertainment has appointed iChild, a leading child development, childcare and education website, to promote Pip Ahoy! to over two million pre-school families through its iChild network.Pip-Ahoy!-Still-300

The company will be developing fun education resources and activities based on the Pip Ahoy! characters and storylines which will be available online.

Simon Hall, managing director of CHF Entertainment, commented: “We are delighted to be working closely with iChild to launch Pip Ahoy! into the pre-school education sector. The company has already had a great deal of success launching brands such as Peppa Pig, Roary the Racing Car and Fifi and the Flowertots into this sector and we are looking forward to seeing Pip Ahoy! continue in their footsteps.”

iChild helps brands engage with parents, teachers, carers and children by developing fun educational content and activities in line with the EYFS (Early Years Foundation Stage) national curriculum in England, which are then promoted through the iChild network which comprises parents, grandparents, teachers, nursery carers and child minders.

Phil Bird, managing director of iChild.co.uk, said: “We work with our team of education consultants, teachers, marketing consultations and children’s designers to ensure that brands are able to engage effectively with parents, teachers, carers and children. For children’s TV shows we produce branded entertainment content that can be used in nurseries, pre-schools, schools and homes, to help teach children in a fun way, and raise awareness of the show and characters.

“We are thrilled to be working alongside CHF Entertainment on Pip Ahoy! and this week we will be launching a competition amongst nurseries and pre-schools for a chance to win a visit by Stacey Solomon and the Pip costume character. We will also be producing Pip Ahoy! nursery packs which will include lesson plans, activity books and stickers, and we have more activity planned throughout the year.”

CHF Entertainment is also in the process of evaluating a number of toy and merchandising opportunities for Pip Ahoy! through master licensing agent, Lisle International. Lisle currently has signed licences with PJSL, who has the rights to the Pip costume character for meet and greet appearances and KiddyRides, the UK independent coin operated manufacturer who will develop coin operated Skipper boats to go in various venues in the UK in 2015.

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